can be defined as a placard or bill, usually large and
often incorporating photographs or illustrations, posted
up for advertising or publicity or for decorative purposes.
The functions of those which advertise include communication,
selling and persuading. This does not preclude them
being decorative. Indeed the first job of a poster is
to attract the attention of the passerby and only once
this is done can a message be delivered. A good poster
then is one which is attention-grabbing, succinct, convincing
To achieve these aims designers may use a large format
and bold colour, simple and minimal text and attractive
illustrations which psychologically support and reinforce
the written words. At the same time designers must consider
the constraints imposed by the methods and places of
display and competition from other posters whose messages
may be as urgent and emphatic.
design combines the fine and applied arts, incorporating
painting, graphic design, collage, and photography.
In countries where television is not a major advertising
medium, the poster remains a transient yet effective
means of reaching the widest audience on behalf of culture,
commerce, and ideology.
Posters have become an integral part of the cityscape.
They are pasted next to each other on large plywood
hoardings attached to windowless walls of old buildings
or onto fences surrounding parks and construction sites.
Officially designated for poster display, these well-kept
colorful quilts of public billboards not only disseminate
information on cultural, sports, and political events
but also serve as constantly changing outdoor exhibitions
of graphic art. Through such widespread and continuous
exposure, poster design has become one
of the most accessible and effective art forms,
reaching out and influencing even that part of the public
that does not frequent museums or galleries. In juried
exhibitions, the best posters achieve national exposure,
and for many graphic artists, book illustration and
poster design are important vehicles for a wider recognition
of their personal style both at home and abroad.
feature common to all the designers is their striving
for self-expression in an environment that demands political
conformity. They seem intent on designing posters that
have an emotional impact and appeal to the sense but
that also challenge the viewer to an intellectual response.
Their imagery includes lyrical and neosurrealist overtones,
drama, irony, or playful humor, and the message is delivered
in a variety of styles.
poster constitutes a mirror for the times it is created
in. Like a mirror it reflects the political and the
social situation, it informs about the repertoire of
movie theaters and dramatic theaters, it announces sporting
events, it encourages to purchase certain goods. The
socio-political poster plays a specific propaganda role.
Those who commission it expect that effective impact
of the work of art upon the viewer will allow them to
get closer to their desired goal. The goal varies depending
on the circumstances: winning a war, or a presidential
election, or a parliamentary campaign;
a struggle to alter social behaviors or attitudes.
A German writer, Arno Scholz, in his book, The One Times
One Table of Political Advertising, emphasised simplicity
and clarity as the most important features of a poster.
He outlined a checklist of nine points to consider in
designing any political poster. These points are representative
of poster design principles set out in almost every
party manual on political campaigning in most countries
of the world:
Put as little as possible on the poster (design or text).
2. Arrange the design and lettering to attract the attention
3. Consider where the poster will be hung or displayed.
(in our case it
can vary from the streets of the City to the exibition
4. Consider how effective it will look next to other
5. Text and design should be large enough to be seen
from a prescribed distance, usually 10-15 metres.
6. Use harmonious colour combinations.
7. Design and text must complement each other.
8. Use a modern up-to-date art style.
9. The design should not detract from the impact of